Wayback in 2014, Google announced the change in it’s organic ranking algorithm and started giving preference to https version of websites in the search results. Over the months, weightage of https as a ranking signal boost gained more prominence and hence webmasters are being forced to make a switch . Even if you aren’t in agreement with this algorithm update, sooner or later you will need to make a switch to stay in the organic race.
HTTPs migration needs to be planned efficiently and executed effectively to ensure no lost in search rankings as well as user behavior on the website. […] Read more